Social Media Evangelists

As IT departments struggle to justify technology spend during trying economic times and vendor companies look to capitalize on the exploding market for social technologies, Forrester Research, has released new research that tracks the business value, maturity, and future adoption of enterprise Web 2.0 collaboration tools. According to Forrester, social networking tools and internal wikis [...]

Today, BuzzLogic revealed the results of its Harnessing the Power of Blogs survey. The study aimed to uncover changing behavior around blog discovery and consumption, how blogs factor into consumer purchase decisions and the nature of blog influence on buying behavior.
The results suggest frequent blog readers use blogs as the top online navigation tool to [...]