Social Media Evangelists

For non-profit organizations and other charities, social media is potentially an incredibly powerful tool to get the word out, connect with constituents, rally support, and even raise money.

But, like for any business, social media will only pay dividends for charities if they utilize it properly. You can’t just sign up for a Twitter account, create a Facebook Fan Page and then watch the donations roll in. It unfortunately just doesn’t happen that way.

Getting the most out of social media is hard work and requires patient diligence. But the eventual rewards are potentially enormous. Here are five essential tips for charities to get the most out of social media when promoting their cause.

Recently formed Liquid Media LLC of Boulder, Colorado is focused on simplifying how businesses create and distribute advertising. Its patent-pending technology eliminates unwanted advertising for consumers. At the spring DEMO 2009 Conference, Liquid Media demonstrates and launches the industry’s first consumer-controlled advertising service found on the web at www.loyal2me.com.

Second Street Media Solutions introduced today the first iPhone-friendly application for local newspapers, TV and radio stations to host their own mobile sports contests.

More than 400 local media properties are slated to use this new iPhone web application beginning March 15 when they start hosting Second Street’s UPICKEM online college basketball contest, according to Co-Founder Doug Villhard.