Social Media Evangelists

The amount of time consumers spend on social networking sites is limited when compared with overall time spent on content-related Web sites, according to a new survey from Burst Media.

Research found that while 40 percent of 18-to-34-year-olds spent 11 hours or more every week online, only 3.5 of those hours are spent on social media sites such as Facebook and LinkedIn, according to Burlington, Mass.-based Burst Media, an online media agency.

I’ve categorized and compared 7 social media channels that are currently being used by both B2B and B2C brands. I’ve suggested which type of brand works best in each channel.

Is Social Media a Fad or the biggest shift since the Industrial Revolution?  Welcome to the Social Media Revolution:

Stats from Video (sources listed below by corresponding #)

By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
Social Media has overtaken porn as the #1 activity on the Web
1 out of 8 [...]

WebWatch Publishes Guide on Social Media Privacy, Photos and Video
If you use social media and networking Web sites such as Facebook and MySpace, you may not be aware of important personal privacy concerns until something embarrassing happens. Consumer Reports WebWatch has published a guide to help you avoid that, while navigating our increasingly complicated digital [...]

As IT departments struggle to justify technology spend during trying economic times and vendor companies look to capitalize on the exploding market for social technologies, Forrester Research, has released new research that tracks the business value, maturity, and future adoption of enterprise Web 2.0 collaboration tools. According to Forrester, social networking tools and internal wikis [...]

British Airways has launched a social media platform called Metrotwin.com linking the world’s two most dynamic hubs; London and New York. British Airways is the first airline to launch a social media platform of this kind.
Metrotwin is an online community that provides expert recommendations of the best places in both cities and extends the idea [...]

Today, BuzzLogic revealed the results of its Harnessing the Power of Blogs survey. The study aimed to uncover changing behavior around blog discovery and consumption, how blogs factor into consumer purchase decisions and the nature of blog influence on buying behavior.
The results suggest frequent blog readers use blogs as the top online navigation tool to [...]

comScore, Inc., a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for September 2008 based on data from the comScore Media Metrix service.
Top 50 Properties
Google Sites continued to lead as the most visited property in September with more than 144 million visitors, followed [...]

Visitors to GoDaddy.com are reaping time savings with the remodeled Web site. Something customers asked for and Go Daddy delivered. In-house designers spent months collecting user feedback from Facebook, MySpace and Twitter, as well as other sources and incorporated those ideas to make the site easier to use and navigate.
“Our developers actually [...]

Barnes & Noble has decided to dip its toes into the social network relm.  It announced on Monday iys intention to launch “My B&N,” where online shoppers can set up personal pages focusing on their book, film and music interests and where they can also share information with Facebook and other social networks, using Open [...]